Sometimes I wonder if I am the only person who wonders these things... like how do YOU choose a toothbrush from the hundreds of choices lining the aisles in CVS or WalMart or Walgreens. What type of marketing studies have been done about choosing a toothbrush? Do we respond to the color? The length of the bristles? The claims of fresher breath or cleaner gums? Do we gravitate toward the word plaque somewhere on the box? Really, how do the companies decide how to market their toothbrushes to We The People? I think I would like that job...